In this article, I have 3 tips that you should be using for all your sales campaigns because they will help you get more bang for your buck.
In this new economy that we are living in, you have to make every dollar count for something.
Keep these 3 tips in mind when implementing your sales campaigns.
1). Commitment.
You must commit to making every sales campaign count for something or start it.
Be prepared to do whatever you have to and target the right prospects and then choose the right media and set up the right offer for your ideal prospects.
The power of commit is being ready to see your campaign to the end.
You start with the end-goal in mind and then you work your plan.
2). Consistency.
Next, you have to be consistent with your marketing.
Everyday you want to be prospecting and you want to be getting your message and your offer out there to your ideal market.
Oh yeah.
Your staff prospecting needs to be doing it the time, even when you don’t need members.
Keep filling up your sales pipeline.
If you and your staff are consistently looking for prospects, you are going to be able to generating tons of leads and that is exactly what you want.
3). Be Patient.
You must give your campaign enough time to work.
Which should be 2 months or less.
Make the needed adjustments if you have to along the way, but don’t stop your whole marketing campaign, because then you will have to start all over again from scratch.
And that is a waste of time and energy.
That you don’t have okay?
This is where many clubs miss the mark, they don’t have the patience to stick with their marketing plans long enough to see some results.
Marketing takes time and patient.
“The marketing that you do today, will bring in leads next week, or next month, or be depending on when the prospects see your offer”.
I would advise you to send a postcard, then a follow-up postcard and last, if they don’t respond, call them if you can.
The best sales campaigns are a combination of postcards, follow-up with telemarketing.
By the way… all your marketing should be DRM, which stand for “Direct Response Marketing”.
Learn all that you can about this powerful form of marketing.
It’s low cost and it will allow you to test your offers and get instant results, so that way, you can adjust your campaign as you see fit.
Take these 3 tips and implement them into your next sales campaign and watch how much return you get for your sales efforts!
I would also like to repeat that, you don’t want to be wasting money on your marketing.
That means.
Every dollar needs to be accountable and if it isn’t, stop using it.